Strapless Underwear Takes Center Stage at the 137th Canton Fair in Guangzhou
At the recently concluded 137th Canton Fair in Guangzhou, "Strapless Underwear" emerged as a highlight, reflecting the evolving trends in the lingerie industry. With a record attendance of 288,938 international buyers from 219 countries and regions—marking a 17.3% increase from the previous edition—the fair showcased a robust demand for innovative apparel solutions. As reported by global market insights, the lingerie market is expected to grow significantly, with the global strapless bra market alone projected to reach $8 billion by 2026, driven by increasing consumer preference for versatility and comfort. The fair not only facilitated on-site export transactions totaling $25.44 billion, indicating a 3% growth, but also set a promising tone for future showcases, signaling a strong recovery and adaptation within the fashion industry. As preparations for the 138th Canton Fair kick off, the spotlight on strapless underwear is likely to underscore the sustainable and fashionable needs of modern consumers.
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